Adam Cox is very unusual cake baker. Young, edgy, fun and an individualist he’s the antithesis of the traditional cake maker.

At 18, with no formal training and to the surprise of his friends and family, Adam started working in a cake shop. He quickly realised that he had a natural, artistic talent and that he had picked up the techniques easily. And so, after initially plying his trade in his native North West, Adam moved to London and a role as head of novelty cakes in a top London cake shop where he created his masterpieces for big events around the capital.

Having attended no courses in cake decorating, all of Adams skills have either been learnt on the job or self-taught, which comes across in his original and personalised work. The techniques he uses are not necessarily by the book, which allows him to stand out from the growing trends of cake design and sugar craft. Widely known for his sculptured cake creations, Adam approaches his carved cakes from an artistic angle, similar to a sculptor. Because of this he is often told that his pieces of work are too good to eat!

In January 2013, Adam set up his own business, Adam’s Cakes, and is now the supplier for top children’s party companies, such as Sharky and George. He has also created cakes for a host of high profile clients including, Ronnie Wood, Damian Hirst, Richard Ashcroft, Jimmy Carr, as well as appearing on Paul Hollywood's BBC series 'Pie's and Pud's'.

In the last 12 months he has entered two international competitions, picking up a bronze award in each of them, but he insists there is a lot more to come...