Recently i was delighted to be asked to create some cakes for the crisp giant that is Walkers. I’m assuming you know who i’m referring to as according to Walkers, their products get eaten by up to 11 million people each day, and in each of those days they are shifting 800 tons of potatoes in their factory in Leicester! That’s some serious carbs going on in there. The company has been going for almost 60 years and is famously fronted by former Leicester striker and Match of the Day presenter, Gary Lineker. You may have seen Gary recently in Walkers latest set of adverts picking letters out of Crisp bags trying to spell out different destinations around the world, with the hope of winning a trip to said country, courtesy of Walkers. It was this ‘Spell and Go’ campaign which i was asked to work with them on to help them promote. The idea being to design and create 8 cakes based around Landmarks from around the world.
The landmarks and cities included:
Tokyo – Sensoji Temple
New York – Empire State Building
Amsterdam – Canal
Bangkok – Wat Arun Temple
Sri Lanka – Sigiriya rock fortress
Barcelona – Camp Nou Stadium
Corfu – Paaiokastritsa beach
Florence – Santa Maria Del Fiore
As you can imagine, it was a great pleasure to be asked to create something for such a well established business and i was proud as punch to be a part of the campaign representing such a large, nationwide competition. After researching each place to get an idea of the surroundings, you can imagine how much it gave me the bug to get away…and since creating the designs i’ve managed to visit Barcelona’s famous stadium in the flesh. So with 1 down and 7 to go, this could get expensive…in which case i best get buying some multipacks and collecting these letters myself.